raison d’etre

The point is that intention is everything.
What’s declared is more likely to become real.
Begin clear, and dare to be grand.


– Danielle LaPorte of White Hot Truth
whom I admire from afar, and whose
Fire Starter Session
I’m eagerly saving up for.




There are a lot of really smart people talking about the inseparability of what you do and why you do it.

The shiny and new moments of a just-launched venture are as good a time as any to declare my intention for being here, n’est-ce pas? Here goes.

I help business-owning superwomen take time for self-care and biz-care.

In so doing, I am indirectly caring for people that matter to me:

I help their biz grow, help ensure their economic empowerment

and give a boost towards the fulfillment of their wildest dreams.

I am the fullest version of myself here,

in the context of partnership and community

and in patterns of cyclical, complementary giving and receiving.


This is a legacy I’d be proud to leave behind.

Comments:  What’s your what? What’s your why?

  1. Whatcha thinking? Care to leave a comment?


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